Real: Definition: (of a thing) not imitation or artificial; genuine.

Real is a word too often forgotten
Real is covered up ...
... is apologised for
Real is set aside as bland, sad and boring
In favour of the colourful, bright and novel
Our taste is controlled by what others say
Our eyes feast on packaging
And our hearts crave whatever is being advertised
But we are different, we celebrate food from the inside
We celebrate real
Real is knowing where food comes from
Real is knowing how food is made
Real is just, well ... real
Genuine, delicious and unapologetic for it’s simplicity
The food we have been enjoying since the birth of man
And the kind we know we will continue to enjoy for millennia to come Because when something comes from within
We know its real